"marketing campaign" is a book published by CITIC publishing house in 2003. The author is Marconi and Gu Jianping. This book comprehensively discusses the planning, organization and implementation of a marketing campaign all the important aspects of the media, from a deep understanding of the media, held a press conference, to create opportunities for on-site marketing. Whether it is for a battle hardened veteran media or just * * * PR new book is advanced collection of rare.
